This week Year 8 students visited Cadbury World in Birmingham. The comprehensive educational visit taught students about the chocolate journey: from Ghana to our local shops. The history of Cadbury and the story of Bournville (which got its name from the river Bourne and the fashion at the time for using French words, in this case ville meaning town) was described, experienced and watched at various stages of the day.
A talk was given about the business, marketing and profile of the company, but also the Fair Trade ethics were explored and explained both formally in the talk and as an intrinsic part of the experience.
As well as the serious side of the visit, there was lots of fun too! Students experienced the Aztec Jungle, chocolate making, the 4D Chocolate Adventure, Advertising Avenue and much, much more…
Of course there were plenty of opportunities to taste chocolate: free bars on entry, melted chocolate samples with a choice of fillings and a very well stocked and tempting Cadbury shop.
Year 8 students commented that they had had a fantastic time and loved the whole Cadbury experience – especially the free chocolate!